The leader in the LED packaging industry, with a record annual revenue, and a compound annual growth rate of 98.22% in net profit ... from intensive cultivation channels, the establishment of 25,000 sales outlets, and the ringing of the bell in the market. During the golden period of LED lighting development, LED Industry leader-Qiaoguang Lighting is on the Kangzhuang Avenue transitioning from domestic brands to international brands.
"Go your own way, let others be envious"
In the face of such doubts, how does Qiaoguang Lighting deal with it? "Take your own path, do yourself a good job, make good products, increase production capacity, and make good channels." General Manager Qiao Guang answered very plainly. Maybe it is under the support of this concept that we have seen a different Qiao Guang in the past three years: Leaping into the world's largest production base of LED lamps. In 2014, Qiao Guang LED lamps had a monthly production capacity of more than 65 million and continued to exceed 1,000 per month. Expansion of production at a speed of 10,000; relying on strong production capacity, Qiaoguang's production costs have been reduced from 60% to 20% -30%; avoiding the edge of international manufacturers, taking the low-to-medium-price route of product prices close to the people, and using lamps as a sharp knife Single products hit the market; it has 40 first-level agents, 3,000 core distributors, and 25,000 sales outlets.
Being good at yourself means not following blindly and not following. Regarding the fiery smart lighting market in the industry, Lin Jiliang said calmly: "Smart lighting has already been used in the commercial field, but it is still difficult to apply it to homes, even after 5 years. We just want to participate." Because of his focus on participation, Qiao Guang recently signed a joint statement with Xiaomi to jointly build smart lighting.
Being good at yourself means being down-to-earth and sticking to it. For future development, Qiaoguang Lighting has its own pursuit and persistence: "Continue to do well in manufacturing and establish the world's largest LED light source manufacturing base; build a world-class LED lighting brand; realize the largest scale of LED bulbs and tubes in the world, and let Consumers can buy cost-effective LED products, and promote the popularity of LEDs. "
"The gap is not a little bit, there is still a long way to go"
Declared to be the global boss, the pragmatic Lin Jiliang also understands that it takes a lot of effort to achieve it. "Now the LED industry competition is gradually becoming global. Although Qiaoguang Lighting is the ninth largest LED company in the world, we still have a big gap with Nichia, the world's number one, and Nichia's revenue can reach US $ 2 billion, and we It is still less than 1 billion US dollars, and the global market share is less than 25%. And the global LED lighting market space is still expanding, and we still have a long way to go. "General Manager Qiao Guang said.
"Leaders in the global LED industry, including the top ten lighting brands including Philips, have a market share of less than 10% in China, compared to 30% for Philips Lighting alone in India This also shows that there are a lot of LED companies in China and their sales channels are chaotic. "Lin Jiliang bluntly said:" Everyone is working hard to expand the domestic market, but the pace of going international is slowing down. Except for a few large companies, such as NVC Lighting As early as 2007, it entered the British market and set up branches to vigorously expand markets in Europe, North America and Southeast Asia. "
It seems that compared with international lighting brands such as Philips and Osram, the sound of Chinese lighting brands is not loud enough. For the lack of a systematic layout and overall brand development ideas for foreign markets, there are really few good results. Therefore, he appealed: Chinese lighting brands should not just be simple traders or 0DMs, but should realize brand output.
And Qiaoguang Lighting ’s world brand output layout has been drawn: North America, India, the Middle East, Southeast Asia, Central Asia, Russia and Australia are all its development priorities. The soldiers and horses have n’t moved yet, the global LED industry has felt a crisis — Jamie Foxx, chief LED analyst at the international research agency IHS, said: “Before Qiaoguang Lighting became a new LED upstart in the world, it has established itself in the strong domestic demand by using strong domestic demand. Leading position in the Chinese market. For the major suppliers, the rise of Qiaoguang Lighting sends a clear signal that Chinese companies will soon become the main competitors of the global LED business. "Perhaps, after NVC Lighting, more Many Chinese LED lighting companies will make the world look.
"Qin lost its deer, the world chased it together, so the high-ranking athletes will win first." Experts believe that, in the era of LED lighting, the warriors must compete for the world's attention. )Indispensable.
